Foursquare. It’s one of those “social networks” that some love, and some hate (that’s pretty much the story for any social network, no?)
Want to know what I really like about Foursquare? (Probably not, but you’re going to hear it anyway…)
It’s a great way to meet up with your friends.
A few minutes ago, the awesomely fabulous Heather Pierucki checked into a Starbucks on Foursquare. The Starbucks that is about a 2 minute walk from RETT (a real estate co-working space) where I was attempting to get a little work done.
I haven’t had the pleasure of seeing Heather in… forever. So I closed up the MacBook and headed over.
Feeling slightly guilty about interrupting her work, I plopped down next to her and we had a great little chat. We talked about work, our lives, my kids, her husband, my wife, Hawaii, and some other stuff.
It was short, and sweet.
Without a simple Foursquare checkin, it never would have happened.
THAT is what Foursquare is all about. Forget trying to use it for business to “generate leads”. Forget trying to calculate the Return On Investment (ROI) of Foursquare.
Use it to find your friends. To sit down for a few minutes with them and catch up.
You want to know the ROI on that?